Read e-book online Business Economics PDF

By Roger Perman, John Scouller

ISBN-10: 0198775253

ISBN-13: 9780198775256

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An understanding of the firm's costs; 3. an assumption that the firm is seeking to maximize its profits. We shall look at each of these in turn. Total, Average and Marginal Revenue for a Monopolist On the revenue side the monopolist faces a situation quite different from that faced by the competitive firm in the previous chapter. So total revenue, average revenue, and marginal revenue all look different. To demonstrate this, let us begin with the demand function facing the firm. 1 below. The firm is not a price taker now, it has to decide the price to charge by itself.

10. 10. A full long-run equilibrium is, therefore, characterized by the following: 34 35 each firm already in the industry is doing as well as it can. 10 A firm's optimum long-run level of output there is no incentive for new firms to enter the industry; each firm has achieved its optimum long-run level of output. One important and interesting implication of these conditions for long-run equilibrium is that if continuous economies of scale can be gained by continuous expansion of the size of the firm, market equilibrium is not compatible with competition!

The reason for this is contained in the definition of elasticity, as the following simple proof demonstrates. 2 The Firm and the Industry in Long-run Equilibrium It is not possible, without substantially increasing the complexity of our arguments, to derive any general results about the shapes and elasticities of long-run market supply curves. But we can easily obtain some results which relate to what economists call the 'long-run equilibrium' in a perfectly competitive market. A long-run market equilibrium refers to the price and quantity conditions which one would expect to prevail in that market for given demand and supply conditions, when all existing firms have been allowed to choose their capacity levels and when all firms that wish to enter or leave the market have done so.

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Business Economics by Roger Perman, John Scouller


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