Download e-book for iPad: Business Analytics Using SAS Enterprise Guide and SAS by Olivia Parr-Rud

By Olivia Parr-Rud

ISBN-10: 1612907830

ISBN-13: 9781612907833

This instructional for info analysts new to SAS company consultant and SAS firm Miner offers beneficial event utilizing robust statistical software program to accomplish the categories of industrial analytics universal to so much industries.

Today’s companies more and more use information to force judgements that continue them aggressive. in particular with the inflow of huge facts, the significance of knowledge research to enhance each measurement of industrial can't be overstated. info analysts are for this reason sought after; besides the fact that, many hires and potential hires, even though gifted with admire to enterprise and facts, lack the knowledge to accomplish company analytics with complicated statistical software program.

Business Analytics utilizing SAS company consultant and SAS company Miner is a beginner’s advisor with transparent, illustrated, step by step directions that might lead you thru examples according to company case stories. you are going to formulate the enterprise aim, deal with the information, and practice analyses for you to use to optimize advertising and marketing, hazard, and consumer courting administration, in addition to enterprise methods and human assets. subject matters contain descriptive research, predictive modeling and analytics, buyer segmentation, marketplace research, share-of-wallet research, penetration research, and enterprise intelligence.

This e-book is a part of the SAS Press software.

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4. 5. Select the data. Explore the data. Modify the data and variables. Build the model. Assess the model. If you follow this sequence, you will likely be successful in your model-building efforts. Step 1: Select the Data Once you have defined your objective, you need to get data for developing your model. Be sure it correlates with the business purpose for building the model. The data can come from a variety of sources. In some cases, data will need to be combined. The specific details of the data selection are highly specific to the project.

Each decile can display a number of calculations including quantities, mean performance, and lift. 4 offers a lot of information. The following list describes each column in order, from left to right: 1. Decile: Ordered from 1 to 10, decile 1 is the best performing decile and decile 10 is the worst 2. 3. 4. 5. 6. 7. 8. 9. performing decile based on response rate. Number of Records: The value for records is the number of people or other data points in the population. Each decile is approximately 10% of the population.

Then, when additional names are purchased or current names are refreshed, the match rate will be much higher than it otherwise would be. NOTE: For privacy reasons, social media data is mainly collected and used with each social media site. Some social media activities can be purchased. 28 Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner Notes from the Field In this chapter, you’ve seen how data for analysis comes in many forms and from multiple sources. Your first step in preparing the data for analysis is to understand how and from where all the data sets were extracted.

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Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner: A Beginner's Guide by Olivia Parr-Rud

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