Read e-book online Branded Spaces: Experience Enactments and Entanglements PDF

By Stephan Sonnenburg, Laura Baker

ISBN-10: 3658015608

ISBN-13: 9783658015602

ISBN-10: 3658015616

ISBN-13: 9783658015619

Sweeping transformation of manufacturers has ended in a warranted have to overcome area for model performances. Branded areas emplace brokers like shoppers or different stakeholders to have an adventure that's in multisensual organization with a model. In a quick altering global, branded areas have gotten lighthouses for manufacturers, for his or her picture and for his or her dating to brokers. also, the editors and individuals usually use a story-like framework to discover how branded areas are approached in addition to to what measure they have the funds for good fortune. administration, branding, advertising and marketing, sociology, psychology, and philosophy are many of the disciplines that care for branded areas. to handle the complexity and the multidisciplinary problem of branded areas, this subject is approached through various different types: areas and probabilities, evidence and figures, senses and sensualities, tales and events in addition to opinions and consequences.

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Extra resources for Branded Spaces: Experience Enactments and Entanglements

Example text

Whoever desires to see the Pyramids needs to visit Egypt (Figure 1); the Colosseum asks for a journey to Rome, and China is the place to go to glance at the Great Wall. On the contrary, beautiful beaches or diving spots can be found in many places around the globe and, consequently, there is strong competition between so-called sea and sun destinations (Figure 2). And what about destinations that need to enhance their touristic appeal or those which still aspire to become a destination at all, but do not yet have any important attractions?

With regard to the intangible outcomes, culture has a focus on the internal stakeholders and instruments can be developed to measure constructs such as commitment to and confidence in the place. Florek (2011) and Hidalgo and Hernandez (2001) provide literature and recommendations regarding place attachment. Reputation has a focus on the summary of images held by external stakeholders. Baxter and Kerr (2010) provide explanations and examples as to 40 Melodena Stephens Balakrishnan / Greg Kerr the measurement of place identity and place image.

Therefore, “symbolic interactionism is based on the premise that human society is characterized by the use of symbols and meanings, and that the meanings of various social and nonsocial objects or symbols are derived through the interaction process” (Colton 1987: 346). This interdependency might be as old as the phenomenon of society itself with symbols perceived as such both consciously and unconsciously. In literature and practice, the terms symbol and sign are often used in an interrelated or even synonymous way.

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Branded Spaces: Experience Enactments and Entanglements by Stephan Sonnenburg, Laura Baker


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