Download e-book for kindle: Boosting Sales (Business on a Shoestring) by Bob Gorton

By Bob Gorton

ISBN-10: 0713675411

ISBN-13: 9780713675412

ISBN-10: 1408102528

ISBN-13: 9781408102527

The ...on a Shoestring sequence is helping small company proprietors develop their enterprise imaginatively, successfully and with no spending a fortune. geared toward marketers with lots of imaginative and prescient and dedication yet no longer loads of funds, every one ebook is choked with principles that truly paintings, real-life examples, step by step suggestion and resources of additional information.

Boosting your company's revenues is vital in case you are going to make successful of your small business. This revised edition of Bob Gorton's Boosting Sales covers:

- taking a look at your present revenues and dealing out the place you must pass next
- ensuring you are assembly a need
- taking part in for your strengths
- taking a look at your costs (and the way you current them)
- speaking to and nurturing your present customers
- searching for new customers
- Responding briskly to prospects
- bettering your post-sales service
- operating to assure repeat sales

'a nice little package deal' - The Bookseller

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Extra info for Boosting Sales (Business on a Shoestring)

Sample text

This knowledge is crucially important for Jones Ltd because they are unlikely to be able to borrow any more money, as there is insufficient security on the balance sheet for the comfort of a lender. (By the way, notice how the self-financing growth rate calculation is based on the net profit and you quickly realise why I recommend growing profit before sales in most cases. ) Now I want you to take a deep breath and, using the examples above, work out the self-financing growth rate for your own business.

9. uk). 10. Horan. J. (1998). The One Page Business Plan, The One Page Business Plan Company. 11. Kramers, K. (2001). CEO Tools: The Nuts and Bolts of Business for Every Manager’s Success, Gandy Dancer Press. 17 Page 17 Black green Page 18 Black green 2 BOOSTING SAFELY Good preparation is an essential part of growing your business safely. After all, you wouldn’t set out on a motoring journey across Europe without making sure that your car was up to it, would you? And if your car was a bit the worse for wear, it would be a good idea to arrange the route so you avoided the fastest roads and the biggest mountains, and planned some frequent stops to check up on things, wouldn’t it?

The time to get involved with developing new products and services is when you have a nice large and loyal customer base and are trying to figure out what else to sell them next. They can also help to pay for any development costs. There are several reasons that make selling new products and services harder to either established customers or new customers. These include: credibility gaps confidence gaps training gaps support gaps risk of failure development cost higher cost to supply unknown factors I’m sure you can think of others from your own industry perspective.

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Boosting Sales (Business on a Shoestring) by Bob Gorton


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