By Bob Gorton
The ...on a Shoestring sequence is helping small company proprietors develop their enterprise imaginatively, successfully and with no spending a fortune. geared toward marketers with lots of imaginative and prescient and dedication yet no longer loads of funds, every one ebook is choked with principles that truly paintings, real-life examples, step by step suggestion and resources of additional information.
Boosting your company's revenues is vital in case you are going to make successful of your small business. This revised edition of Bob Gorton's Boosting Sales covers:
- taking a look at your present revenues and dealing out the place you must pass next
- ensuring you are assembly a need
- taking part in for your strengths
- taking a look at your costs (and the way you current them)
- speaking to and nurturing your present customers
- searching for new customers
- Responding briskly to prospects
- bettering your post-sales service
- operating to assure repeat sales
'a nice little package deal' - The Bookseller
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Extra info for Boosting Sales (Business on a Shoestring)
This knowledge is crucially important for Jones Ltd because they are unlikely to be able to borrow any more money, as there is insufﬁcient security on the balance sheet for the comfort of a lender. (By the way, notice how the self-ﬁnancing growth rate calculation is based on the net proﬁt and you quickly realise why I recommend growing proﬁt before sales in most cases. ) Now I want you to take a deep breath and, using the examples above, work out the self-ﬁnancing growth rate for your own business.
9. uk). 10. Horan. J. (1998). The One Page Business Plan, The One Page Business Plan Company. 11. Kramers, K. (2001). CEO Tools: The Nuts and Bolts of Business for Every Manager’s Success, Gandy Dancer Press. 17 Page 17 Black green Page 18 Black green 2 BOOSTING SAFELY Good preparation is an essential part of growing your business safely. After all, you wouldn’t set out on a motoring journey across Europe without making sure that your car was up to it, would you? And if your car was a bit the worse for wear, it would be a good idea to arrange the route so you avoided the fastest roads and the biggest mountains, and planned some frequent stops to check up on things, wouldn’t it?
The time to get involved with developing new products and services is when you have a nice large and loyal customer base and are trying to ﬁgure out what else to sell them next. They can also help to pay for any development costs. There are several reasons that make selling new products and services harder to either established customers or new customers. These include: credibility gaps conﬁdence gaps training gaps support gaps risk of failure development cost higher cost to supply unknown factors I’m sure you can think of others from your own industry perspective.
Boosting Sales (Business on a Shoestring) by Bob Gorton