Download e-book for kindle: Best Practices for Transportation Agency Use of Social Media by Susan Bregman, Kari Edison Watkins

By Susan Bregman, Kari Edison Watkins

ISBN-10: 1466568607

ISBN-13: 9781466568600

ISBN-10: 1466568615

ISBN-13: 9781466568617

Timely updates, elevated citizen engagement, and more advantageous advertising are only some of the purposes transportation businesses have already began to undertake social media networking instruments. Best Practices for Transportation employer Use of Social Media offers real-world suggestion for making plans and enforcing social media from major executive practitioners, educational researchers, and experts.

The ebook offers an outline of some of the social media systems and instruments, with examples of ways transportation firms use every one platform. It includes a sequence of interviews that illustrate what inventive corporations are doing to enhance provider, supply real-time updates, garner helpful info from their clients, and higher serve their groups. It finds strong classes realized from numerous transportation businesses, together with a local airport, urban and nation departments of transportation, and municipal transit organisations.

Filled with examples from transportation businesses, the textual content presents principles that could observe to all modes of transportation together with mass transit, highways, aviation, ferries, bicycling, and jogging. It describes easy methods to degree the effect of your social media presence and likewise examines complicated makes use of of social media for acquiring info via regarding consumers and interpreting their social media use.

The e-book outlines all of the assets it is very important keep a social media presence and describes the best way to use social media analytical instruments to evaluate carrier strengths and weaknesses and purchaser sentiment. Explaining find out how to triumph over the electronic divide, language limitations, and accessibility demanding situations for purchasers with disabilities, it offers you the certainty of a number of the social media applied sciences in addition to the knowhow to figure out which one is better for a selected scenario and purpose.

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Bike share membership overnight. Transportation Nation. http://transportationnation. org/2011/04/22/online-coupon-aides-in-d-cbikeshares-dramatic-ascent/ (accessed April 23, 2011). SilkRoad. 2012. Social Media & Workplace Collaboration: 2012 Latest Practices, Key Findings, Hot Topics. gov/2012/09/tsa-week-in-review-6-lbs-of-black. html) Trend Micro. 2010. Corporate End User Study: Global Rise in Workplace Social Networking. July 12. s = 23 (accessed March 31, 2011). Twitter, Huey P. com/hueypbridge/status/​ 298892033316245​504) Williams, A.

Facebook no longer the second largest social network. TechCrunch. com/2008/06/12/facebook-no-longer-thesecond-largest-social-network/ (accessed October 1, 2012). Bregman, S. 2012. Uses of Social Media in Public Transportation. TCRP Synthesis Report 99. Washington: Transportation Research Board. Burns, B. 2012. TSA week in review: cornucopia of grenades. TSA Blog. http://blog. html (accessed August 14, 2012). comScore. 2011. It’s a social world: top 10 need-to-knows about social networking and where it’s heading.

2008. Facebook no longer the second largest social network. TechCrunch. com/2008/06/12/facebook-no-longer-thesecond-largest-social-network/ (accessed October 1, 2012). Bregman, S. 2012. Uses of Social Media in Public Transportation. TCRP Synthesis Report 99. Washington: Transportation Research Board. Burns, B. 2012. TSA week in review: cornucopia of grenades. TSA Blog. http://blog. html (accessed August 14, 2012). comScore. 2011. It’s a social world: top 10 need-to-knows about social networking and where it’s heading.

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Best Practices for Transportation Agency Use of Social Media by Susan Bregman, Kari Edison Watkins


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